Small Business Marketing Strategy – The Importance of Customer Commonality

Cliché but true: customers come in all shapes and sizes. Just check out any grocery store or gas station: you see a cross-section of society, right? You find people from many walks of life and all income levels. But underneath the surface these people share something in common: for some reason–known or unknown to the store’s owner–they all made a choice to shop at the same place.Here’s the small business marketer’s primary puzzler: why do they come to my store? What do they have in common that makes them my customers? Once I know that, then I can discover (and reach) more of them.If you are fortunate enough to have a customer database then you can integrate known data, primarily purchase data, with psychographic or demographic data you acquire from outside. You can then combine both the internal and the external data to construct a composite of your customer base.However, if you are like most retail stores, you will have to rely on other types of data, such as survey data and research data, to establish your customer profile.This type of research can get expensive. Very expensive. Frankly, top-drawer research data is often outside the budget scope of many small businesses. Yet, as a small business marketer you know that understanding your customer is a key to gaining a competitive advantage over your competition.We suggest two sources which are far less expensive than traditional research. Of course, if you have the budget, by all means spend a portion of it with a reputable research firm. But if you don’t here are a couple of sources that can give you some insight.First, look to your peers in your industry. Your trade association and your trade publications both have general information on your industry’s customer base. Granted, this isn’t primary research specific to your individual business. Plus, this is data typically compiled at the national level. Yet, you can combine this industry material with your own common sense and your state or city economic and demographic data. Once done you will have a localized picture of your industry. This can yield some good, if general, facts about your customer base.A couple of half-days spent in this type of research often can yield insights that can’t be acquired without extensive (and expensive) research that is hired out.The second asset: employee research. More on that in our next article.Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.© 2006 Marketing Hawks

Water System

There are wide variations in raising livestock. Practices are applied base in scientific and common beliefs.  Regardless of these, what’s important is the welfare of the livestock in order to achieve high sales because of its good quality.For raisers, in order to provide good quality animals they focus with the food they provide, the cleanliness of the area, and most of all a proper water system that prevents animals from dehydration. Water system has been developed that is both convenient to animals and the people tending them. This is what we call the Frost Free Nose Pump.Frost Free Nose Pump is a device that can be operated by animals. What’s beneficial about this is it provides clean and safe water. In the old practice, livestock drink in the surface of a pond or any source of water. However, it is dirty water that can harm the animals. How was this dirty? Animals could not be controlled when they dispose their waste. The manure, their pee can be exposed in the water. Bacteria have been developed and contaminate the water which will be taken by the animals. It may result in their degeneration, and low quality meat will surface.This device is easy to operate that your livestock will learn. It is operated like the traditional pump. Though with this it is the animal using its nose will push the lever, and water pumps out. It is installed in a platform which is set up perpendicularly to the ground. It can also be installed in an area with a water source that is clean. One example is a water-well. It is instinct for an animal to find water when they get thirsty, when they are familiar with how the device works, they will do this as they wish and water is provided.This is indeed an innovation because it is an energy-free water system alternative. The frost free Nose pump can also be used in any season. In winter when everything freezes this water pump still produce water and prevent it from freezing. It is an advantage feature for this industry.Dehydration is one thing that a raiser should prevent from. With this device, it is indeed a tool that helps you out as a raiser. What’s great about this is it has a low cost and low maintenance device. An all year round use working perfectly fit. Introduce this new system to your farm.

For Fat Loss and Improved Fitness You Need Exercise, Not Just Activity

There are many different opinions about fitness and fat loss, but one of the more common viewpoints suggests that all you need to do is increase your activity level and/or decrease your caloric intake to be successful. While this may have some truth in theory, it does not always hold true in real life and it is certainly not the best strategy for improving long-term fitness and fat loss.Note: For the sake of this article I will only discuss fitness and fat loss as it relates to activity level and I will not address anything related to nutrition or calorie intake. I will cover the calorie intake component of this viewpoint at a later time.If you only take one thing away from this article, I want it to be that increasing your activity level and exercising are definitely not the same thing. While they are related, the difference between them is often the difference between success and failure when it comes to losing fat and improving your overall health and fitness.Exercising is obviously a way to increase your activity level, but there are many ways to increase your activity level that should not be classified as exercise. Webster’s defines exercise as: bodily exertion for the sake of developing and maintaining physical fitness. The key point in this definition is that activity has to affect fitness to be considered exercise.A good exercise program will always be designed to improve various aspects of fitness (strength, endurance, flexibility, etc.), as opposed to being designed just to burn calories. Having the goal to increase your activity level will increase the number of calories you burn, but it will not necessarily improve your fitness level. This is incredibly important, because increasing your fitness level is essential to long-term fat loss and improved health.It is common to start a new program with the goal of increasing your activity level and burning more calories to lose weight, but this approach usually only results in short-term success. You may have experienced this at some point yourself, if you ever had initial improvements, which were followed by a lack of further results. Personally, I went through a period where I was doing cardio workouts once or even twice a day to increase my activity level and lose fat, but soon after I started, I stopped seeing any improvements whatsoever.My problem was not that I needed to increase my activity level more, but rather I had to stop focusing on doing activities to burn calories and start exercising. In other words, I needed to perform activities that were designed to improve my fitness level and not just burn calories. There may not seem like a big difference between the two, but this small change in approach will lead to a huge improvement in results.Let’s go back to the scenario where someone initially sees results by increasing their activity level. I would argue that, especially for people who have sedentary (non-active) lifestyles, the initial increase in activity should be considered exercise. If someone is out of shape, almost any type of activity will improve their fitness level. I believe it is the improvement in fitness level and not just the increase in activity level that ultimately is responsible for the initial positive results.To further illustrate this point, let’s take a look at probably the most common scenario for increasing activity. Walking is a natural choice as a starting activity, because it is something people already know how to do, requires essentially no equipment (although appropriate shoes are recommended), and it can be done almost anywhere. For people who are not used to walking, it will be somewhat challenging at first, and their body will be forced to adapt to the new stimulus, thus improving their fitness level.However, as the person’s fitness level improves, chances are they will not make changes to their walking routine. It is very common for people to walk the same distance and speed, often taking the same route whenever they walk. Over the course of time, what was once a challenging walk that stimulated improvements in health and fitness, becomes a walk that just burns calories. More importantly, when the walk stops being challenging, it is also the point when fat loss usually stops occurring.Another important point is the more you perform an activity, the more efficient your body becomes at that activity. For example, take the person who goes for the same walk every day. After the initial fitness and fat loss improvement from starting the walking routine, not only will the walk stop being a challenge, but the amount of energy required to perform the walk will decrease as well. In other words, the same walk will result in fewer calories burned than when the person first started walking. This is another reason why walking or doing any activity just to burn some extra calories will not work in the long-run.I should point out that I am not trying to say there aren’t any health benefits to increasing your activity level and if you are currently not very active, doing anything to become more active is a good thing. However, if you want to lose fat and improve your fitness over the long run, just increasing your activity level will not cut it. You need to exercise and challenge your body if you want to experience continued improvement over time.One final note: Nutrition plays at least as big of a role as exercise in health, fitness, and fat loss. Even the best exercise program cannot make up for poor nutrition, but this article is only meant to address the activity level component of an overall health and fitness program.

Optimizing Your Travel and Tourism Website

The internet has proven to be an interesting tool for travellers. It has now become extremely easy for internet users to plan and organize business and leisure holidays at a click of a mouse. The internet gives users the freedom to compare rates, get unbiased reviews and make informed decisions on holidays without worrying about being fleeced in foreign countries.Booking hotels, flight tickets and even visa applications are now easily done through the web. The travel industry can take tremendous advantage of this setting to offer to their audiences a wide choice via engaging websites.Give Your Audience a Peak into what’s Out thereBy using interesting design tools and interfaces you can easily create an appealing website for you visitors and give them an opportunity to travel, through your website. Integrating images into your web design is crucial to the success of any travel portal. The use of appealing images is a simple and the most straightforward way to entice visitors to your travel website.Getting Professional HelpAs a travel website it is strongly recommended that you get professional help to apply some interesting effects to your photos to create the best visual appeal. While this may go against most conventional design rules, considering the nature of your website, you could always incorporate some flash photo slideshows which further add to the appeal of the products you are promoting.Blending Static and Dynamic Design StructuresA quintessential travel website consists of some static structure that is complimented with Flash effects to attract the attention of the target audience. You can also make good use of these dynamic tools to promote specific products and holiday packages on your portal. With modern design technology, you can leverage the use of 3D effects, animations and other graphic elements to exhibit your USP.Give your target audience an opportunity to go through a mind-blowing journey through the Swiss Alps, the Canadian Rockies or the glaciers of Alaska by making use of these effects and visually enticing the audience.Incorporate Call to Action ButtonsDo not forget to integrate a call to action feature into your website. Buttons such as ‘Book Now!’ and ‘Compare Prices Now!’ will encourage audience members to take actions you intend them to; allowing you to further exemplify the benefits of your products and packages.Clarity in InformationWhile you design the content for your travel portal, you need to put yourself into the shoes of your audience and recognize their needs. Most travellers are looking for something new and exciting. Travellers want to make the most of every opportunity to learn new things, and expose themselves to different cultures.The information that you provide must be able to communicate these facets of travel. Talk about the various activities, things to see, do, and look out for on your time there. Work towards building the excitement of the place you are promoting.In addition to this, remember to optimize your website and provide easy navigation to facilitate easy decision making and sales conversions.


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